Fortune Magazine Places P&G on its World's Most Admired Companies List   

Fortune Magazine has compiled its list of the 2013 World's Most Admired Companies.  Proctor and Gamble has been ranked number 2 in the soap and cosmetics category and number 15 overall among the 50 companies on the list.  The highest ranked companies on the list, in order, are:  Apple, Google,, Coca-cola, and Starbucks.  

The attributes that Fortune used in compiling its rankings include:

  • ability to attract and retain talent
  •  quality of management
  •  social responsibility to the community and environment
  •  innovation, quality of products or services
  •  wise use of corporate assets
  •  financial soundness
  • long term investment value
  • effectiveness at doing business globally.