Factors Affecting Marketability

Factors Affecting Marketability


‚ÄčFactors Affecting Marketability

of Your Property


Some Factors are Beyond Our Control

Physical Features-Location of property, size of home, acreage, floor plan, architectural style

Market Conditions- Buyer demand, prices of recently sold properties, interest rates, availability of financing, condition of the economy, time of year

The Competition- The number of similar properties for sale, their prices, financing terms, location, and physical condition


Some Factors Are Within Our Control

Listing Price and Terms- A thorough Competitive Market Analysis will give us a realistic guide to help estimate the best price obtainable in today’s market

Condition of Property, Inside and Outside- “Package” your Property to stand out over the competition

Promotional Strategy and Ease of Showing- Agree on a marketing plan tailored to your property, spelling out the most effective action steps to help sell your home as quickly as possible, for the best price obtainable


                Preferred Group                                                Last modified: 8/28/17