Finding a Buyer for your Property
Finding a Buyer for your Property
Finding the Buyer for Your Property
Identifying Likely Target Buyer Groups
· What will be the buyer’s probable financial profile?
· In-town, Move-ups (from what neighborhoods)?
· Out-of-town Transferees
· Special Interests (equestrian, resort, retirees, nature lovers)
· First-time home buyers
Marketing to Other Real Estate Professionals
· Promotion through the local Board of Realtors
· Multiple Listing Service
· Broker tours and Broker open houses
· Contact leading real estate professionals
· Special promotions to other realtors
· Web site listing
Marketing Directly to Home Buyers
· Yard signs
· Open House
· Direct Mail
· Advertising
· Special Promotions to attract buyers
· Web site listing
